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  • Insurance Brokers: Focusing on Growth Today and Tomorrow
    by Harshraj Jhala on May 19, 2022 at 8:30 am

    At Goose Digital, we’re no stranger to how the insurance industry has been challenged with adopting digital marketing to help drive growth. Moreover, while working with our insurance clients, we’ve learned that brokers are trying to balance retention via strong customer relationships with the need to invest in driving net new business. In many respects, The post Insurance Brokers: Focusing on Growth Today and Tomorrow appeared first on Goose Digital.

  • The Evolution of Video Marketing – Wing It Podcast Episode 74 feat. Inverted Taco
    by Cameron Gamoff on May 12, 2022 at 10:00 am

    This week on the Wing It Podcast the team is joined by Amr Hisham and Mike Goitanich of Inverted Taco to explore how video marketing has changed over the last several years. Video marketing is more accessible to businesses than ever before – and it’s becoming more of a necessity than a nice-to-have. Thanks for The post The Evolution of Video Marketing – Wing It Podcast Episode 74 feat. Inverted Taco appeared first on Goose Digital.

  • How to Measure Social Media Marketing ROI?
    by Harshraj Jhala on May 10, 2022 at 9:00 am

    When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it The post How to Measure Social Media Marketing ROI? appeared first on Goose Digital.

  • Goose Digital Earns a Top Spot on Best Workplaces™ in Canada for 2nd Year In a Row
    by Harshraj Jhala on May 3, 2022 at 9:00 am

    For a second consecutive year, Goose Digital is proud to announce that we’ve been recognized as a Best Workplace in Canada. This year we’ve landed at #24 of the Top 100 Best Workplaces™ with Under 50 Employees. We received this honour after a thorough and independent analysis by Great Place to Work®.  Despite the challenges The post Goose Digital Earns a Top Spot on Best Workplaces™ in Canada for 2nd Year In a Row appeared first on Goose Digital.

  • Resourcing and Resignation in Digital Marketing – Wing It Podcast Episode 73
    by Cameron Gamoff on April 27, 2022 at 7:23 pm

    On this Wing It Podcast, the team is back in the studio to discuss The Great Resignation, and specifically how it’s impacting digital marketing teams. Learn how you can better cope with losing digital marketing resources, where agencies can help, and what to look for in your next hire. Thanks for checking out the Wing It Podcast! The post Resourcing and Resignation in Digital Marketing – Wing It Podcast Episode 73 appeared first on Goose Digital.

The Global Associates Delivering Sales & Marketing Solutions, Globally…

Copywriter Toronto – B2B Technology and Software Copywriter Copywriter Toronto – B2B Technology and Software Copywriter

  • The 9 Biggest White Paper Mistakes to Avoid at All Costs
    by Rachel on January 11, 2022 at 11:47 pm

    The 9 Biggest White Paper Mistakes to Avoid at All Costs B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here are some tips that will help you create white papers that engage leads and convert them into customers… White … Continue reading “The 9 Biggest White Paper Mistakes to Avoid at All Costs”

  • 41 Fantastic Places to Promote Your B2B White Papers 
    by Rachel on December 21, 2021 at 12:00 pm

    41 Fantastic Places to Promote Your B2B White Paper It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads …  White papers and guides are among the most time-intensive content marketing … Continue reading “41 Fantastic Places to Promote Your B2B White Papers “

  • How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers
    by Rachel on December 8, 2021 at 12:00 pm

    How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers White papers are a vital marketing tool, as 71% of B2B technology buyers read them when they research new products and services.[1]  Simply NUC, a leading provider of mini computers, wanted to create their first white paper to engage both existing customers … Continue reading “How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers”

  • The 2 Types of White Papers That Drive B2B Technology Sales
    by Rachel on November 30, 2021 at 1:00 pm

    The 2 Types of White Papers That Drive B2B Technology Sales White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers have read at least one white paper within the past 12 months.[1] And B2B marketers stated that white papers drive more leads and revenue than … Continue reading “The 2 Types of White Papers That Drive B2B Technology Sales”

  • How Case Studies Help Loopio Engage B2B Customers and Win Business
    by Rachel on August 17, 2021 at 12:00 pm

    How Case Studies Help Loopio Engage B2B Customers and Win Business Customer stories are the most powerful proof point for persuading buyers to make a change, especially when that change involves adopting new software at work. “It can be scary for B2B buyers to try something new,” said Jillian Wood, Director of Marketing Communications at … Continue reading “How Case Studies Help Loopio Engage B2B Customers and Win Business”

Marketing Intelligence Blog – Packed Data Services Welcome to Packed Data Services Marketing Intelligence Blog

  • Ways to Filter Your Buyer Intent Data with Packed Data
    by Daniel George on July 29, 2021 at 1:11 pm

    No one ever has said, I wish I had more low-quality leads. Focusing on the leads which are of low-quality can be catastrophic to account-based marketing, resulting into business cost, and time waste of sales representatives. It is important to generate business to business leads from buyer intent data. But not all the buyer intent The post Ways to Filter Your Buyer Intent Data with Packed Data appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Lead Generation Essentials for your Website
    by Daniel George on July 29, 2021 at 12:48 pm

    Before finalizing vendor lists, organizations are conducting more and more online research. This is a place where the website of the organization play an important role. If during an online research if the company does not find you or your website, you will lose the opportunity to do the business. The considerably basic idea of The post Lead Generation Essentials for your Website appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Trigger B2B Emails by Utilizing Behavioral Data
    by Daniel George on July 29, 2021 at 12:34 pm

    To motivate the purchasing decision of customers various email marketing strategies can help in building engagement as well as gain trust to offer essential information regarding your services and products. However, by sending a single email message to the user will not work. It is foremost important to understand how your prospects interact on your The post Trigger B2B Emails by Utilizing Behavioral Data appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Ways to Increase Your Conversion Rate & Drive Sales
    by Daniel George on July 29, 2021 at 12:03 pm

    The conversion rate of an average website is just over two percent. This means that only two out of hundred people will act on your brand or products who visit your website. Now think how much efforts and money you need to spend to get those hundred prospects to your website. There are ways to The post Ways to Increase Your Conversion Rate & Drive Sales appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Basic B2B Sales Fundamentals
    by Daniel George on July 29, 2021 at 11:29 am

    With the more tools coming in with more data to connect with the prospects, B2B sales has gotten easier than few years back. But the problem with the sales teams is that they get used to fancy tools and reports which make them forget about the fundamentals of B2B sales. Despite with all the new The post Basic B2B Sales Fundamentals appeared first on Marketing Intelligence Blog – Packed Data Services.

Converse Digital | Digital Sales & Marketing Strategy Agency | Social Selling | Sell Greatly Digital Marketing Strategy and Social Selling

  • 7 Must-Have Lead Nurturing Email Templates You’ll Want To Steal
    by Tom Martin on May 11, 2022 at 11:00 am

    With virtual selling becoming the norm vs the exception, it’s never been more important to understand how to leverage digital channels like email to nurture at scale. However, a quick Google search for “best sales nurturing email templates” quickly reveals a glaring issue in every nurturing template you’ll find — none of them are truly The post 7 Must-Have Lead Nurturing Email Templates You’ll Want To Steal appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Social Selling | Sell Greatly.

  • Successful Post Pandemic B2B Content Marketing Strategies Require…
    by Tom Martin on April 27, 2022 at 11:00 am

    When recently asked, many B2B buyers of complex solutions strongly preferred a purchase experience free of sales rep interactions altogether. The nearly 1,000 Business-to-Business buyers survey revealed that 43% of surveyed respondents preferred a rep-free buying experience. When cut by generation, 29% of Baby Boomers wanted to remove sales reps entirely. A feeling shared by The post Successful Post Pandemic B2B Content Marketing Strategies Require… appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Social Selling | Sell Greatly.

  • 5 Essential B2B Social Media Marketing Best Practices
    by Tom Martin on April 20, 2022 at 11:00 am

    The problem with most posts sharing B2B Social Media Marketing best practices is they’re written by agencies and consultants that don’t employ paid sales teams. The B2B social media strategy that works for them likely doesn’t work for most small, mid-sized, or enterprise-level B2B companies. That’s why you see a lot of talk about thought The post 5 Essential B2B Social Media Marketing Best Practices appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Social Selling | Sell Greatly.

  • 18 Tips To Deliver The Perfect Virtual Pitch
    by Tom Martin on April 13, 2022 at 11:00 am

    Do you long for the old days — where all of your major pitch meetings were held face-to-face vs being forced to present your team’s pitch deck via a Zoom Call? I don’t blame you, since we all know research shows it’s easier to make a good first impression via a face-to-face presentation than a The post 18 Tips To Deliver The Perfect Virtual Pitch appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Social Selling | Sell Greatly.

  • Virtual Sales Prospecting Tip: How To Make a Great First Impression
    by Tom Martin on April 6, 2022 at 11:00 am

    They say you only get one chance to make a first impression. And in the world of virtual sales prospecting, the punishment for failing to make a good first impression could just end up eliminating your ability to communicate with the person you’re trying to connect with forever. So, let’s talk about how to make The post Virtual Sales Prospecting Tip: How To Make a Great First Impression appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Social Selling | Sell Greatly.

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B2B Digital Marketers Level Up Your Digital Marketing Effectively

  • How to Add Keywords in WordPress? [Guide for Beginners]
    by Eduard Dziak on May 17, 2022 at 1:56 pm

    In this article, you are going to learn where and how to add keywords in WordPress in a step-by-step process so that even if you are an absolute beginner and non-SEO guy you will be able to fully optimize your pages and blog posts for SEO. You will learn the best practices for SEO

  • How to Find Keywords on a Website
    by Eduard Dziak on May 10, 2022 at 2:24 pm

    In this article, I am going to share with you how to find keywords on a website using 8 different methods. Each of these methods works a bit differently and has a different purpose depending on what and where you are looking for the keywords. 1. Using Competitive Research Tool

  • 101+ B2B SEO Statistics You Should Know in 2022
    by Eduard Dziak on May 6, 2022 at 3:45 am

    Learning SEO in 2022 can be quite challenging especially when everything is changing every year. Therefore B2B SEO statistics will lead you to what works today and what does not and improve your B2B SEO. B2B SEO Statistics are a great way for you to stay up to date and learn about the best

  • Is Email Marketing Dead in 2022? 5 Reasons Why Your Company Still Needs Email Marketing
    by Eduard Dziak on April 29, 2022 at 2:20 am

    In this article, I am going to share if is email marketing dead in 2022 and if it is worth starting it or keeps doing it in 2022. Email marketing has been one of the main marketing activities for many organizations for decades and some are heavily relying on it. But thing is, will

  • Competitor Research Tool: 12 Best Ways How to Use It
    by Eduard Dziak on April 28, 2022 at 1:19 am

    Is it important to have a Competitor Research tool? can it be used to learn more about your website, competitors, niche, and industry? Can you use it to improve your ranking, outrank your competitor, increase your website traffic, and dominate your industry? And if so, how can you use it to do all that?

Priority Metrics Group B2B Market Research and Business Consulting

Adience – A Specialist B2B Market Research Consultancy in New York City A B2B marketing research consultancy that is built for clients

  • How to conduct B2B customer satisfaction research
    by Chris Wells on May 7, 2022 at 11:27 am

    Why it’s crucial to regularly track customer satisfaction in B2B, the different metrics to measure it with, and our best practices for conducting research. The post How to conduct B2B customer satisfaction research appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • Adience opens a London office
    by Chris Wells on May 3, 2022 at 11:42 am

    We continue our strong growth by opening a London office and hiring James Keeling as a VP The post Adience opens a London office appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • How to do B2B marcomms research
    by Chris Wells on April 21, 2022 at 7:15 pm

    Why it’s important to use marketing communications research in B2B, how to do it, and Adience’s best practices to ensure your overall strategy is set up for success. The post How to do B2B marcomms research appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • How to conduct B2B new product development research
    by Chris Wells on March 1, 2022 at 12:01 pm

    There are many points in the new product development process where B2B research can provide crucial insights. This guide provides Adience’s view on why it’s important, the different stages, and our best practices. The post How to conduct B2B new product development research appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • How to use research to guide B2B brand architecture decisions
    by Chris Wells on October 6, 2021 at 9:54 am

    Why it is important to actively manage your brand architecture and how to use research to inform the process. The post How to use research to guide B2B brand architecture decisions appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

Andigo Making Your Message Heard Since 1996

  • Password Safety and Security Tips and Insights
    by Andrew Schulkind on September 1, 2021 at 5:51 pm

    What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE > The post Password Safety and Security Tips and Insights appeared first on Andigo.

  • Coming Changes for Digital Marketing From an SEO and PPC Expert
    by Andrew Schulkind on March 19, 2021 at 12:00 pm

    We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE > The post Coming Changes for Digital Marketing From an SEO and PPC Expert appeared first on Andigo.

  • Marketers Ruin Everything
    by Andrew Schulkind on January 29, 2021 at 1:00 pm

    Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE > The post Marketers Ruin Everything appeared first on Andigo.

  • Is Podcasting Right for Your Content Marketing?
    by Andrew Schulkind on January 8, 2021 at 2:38 pm

    If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew…MORE > The post Is Podcasting Right for Your Content Marketing? appeared first on Andigo.

  • Website Privacy Policies and Practices – An Insurance Perspective
    by Andrew Schulkind on October 30, 2020 at 12:00 pm

    Following up on our recent chat with Amy Goldsmith, today we sit down with Sean O’Rourke to discuss cyber resiliency for small- and mid-sized businesses. Sean O’Rourke is a cyber liability consultant for Combs & Company, an insurance brokerage and consultancy headquartered in New York City. Sean works with small- and mid-sized businesses to mitigate…MORE > The post Website Privacy Policies and Practices – An Insurance Perspective appeared first on Andigo.

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VantagePoint A B2B marketing agency with a new perspective

  • VantagePoint Marketing Hires Emily Runyon as Account Manager
    by VantagePoint Marketing on May 4, 2022 at 6:30 pm

    VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently hired Emily Runyon as account manager. The post VantagePoint Marketing Hires Emily Runyon as Account Manager appeared first on VantagePoint.

  • 4 basic B2B website metrics you should be monitoring and why
    by VantagePoint Marketing on April 26, 2022 at 12:15 pm

    Looking at website metrics can get overwhelming quickly, and buzz words begin flying. Let’s dive into some simple metrics that B2B companies should monitor. The post 4 basic B2B website metrics you should be monitoring and why appeared first on VantagePoint.

  • VantagePoint Marketing Hires Three in Client Services
    by VantagePoint Marketing on March 30, 2022 at 2:17 pm

    VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently hired three new members to their client services department: Brianna McClain as content specialist, Rebecca Garcia as account executive and Shelley Windsor as account manager. The post VantagePoint Marketing Hires Three in Client Services appeared first on VantagePoint.

  • 4 Common-Sense Rules for B2B Graphic Design in 2022
    by Dave McQuaid on December 20, 2021 at 9:14 pm

    In case you missed the memo, the days of boring “industrial graphic design” are long gone. Here are four rules our graphic design team tries to follow when creating marketing campaigns. The post 4 Common-Sense Rules for B2B Graphic Design in 2022 appeared first on VantagePoint.

  • Does Social Media Work for B2B Marketers?
    by Sydney Farthing on November 11, 2021 at 9:03 pm

    B2B social media marketing is highly effective. After all, B2B buyers are humans just like us, with their own nieces on cute outings to the pumpkin patch, who are already using social media every day and actually want to make their B2B buying decisions through social channels. The post Does Social Media Work for B2B Marketers? appeared first on VantagePoint.

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