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  • Goose Digital Awarded Most Promising HubSpot Solutions Provider 2022 by CIOReview
    by Harshraj Jhala on August 10, 2022 at 11:00 am

    The marketing world has witnessed some incredible technological advancements over the past decade. With each innovation enhancing the impact of advertising content in many digital mediums, competition is on the rise in the marketplace on a global scale. Such benefits came at higher rates than traditional marketing solutions and services, compelling marketers to focus on The post Goose Digital Awarded Most Promising HubSpot Solutions Provider 2022 by CIOReview appeared first on Goose Digital.

  • Using Marketing Automation to Scale Your Insurance Business
    by Harshraj Jhala on August 9, 2022 at 1:00 pm

    What is marketing automation? Marketing automation, by its simplest definition, is a broad array of software created to streamline time-consuming aspects of digital marketing and sales pipeline generation. Marketing automation will help the insurance industry simplify the lead qualification process, nurture warm leads, manage customers, and provide crucial data analytics that can drive success in The post Using Marketing Automation to Scale Your Insurance Business appeared first on Goose Digital.

  • Delegation, A Key To Success For Lean Marketing Teams
    by Harshraj Jhala on August 3, 2022 at 9:30 am

    Without much in the way of internal resources and relying mostly on outsourced resources, marketing departments face a unique challenge.  Note that the above statement doesn’t only apply to small businesses or legacy companies. They can be software companies or all sorts of firms, too. All types of companies employ the new-team model. These leaner The post Delegation, A Key To Success For Lean Marketing Teams appeared first on Goose Digital.

  • How 3 Insurance Companies Leveraged Marketing Automation
    by Harshraj Jhala on July 29, 2022 at 9:00 am

    There are people out there on a quest to find your insurance products and services, and once you capture their attention, you don’t want to lose it. So how can you win attention and trust, then turn that into revenue? That’s a great question and one that many insurance companies are asking. One of the The post How 3 Insurance Companies Leveraged Marketing Automation appeared first on Goose Digital.

  • Orion’s Marketing Automation Journey – Wing It Podcast Episode 75 feat. Alison Hammill of Orion Travel Insurance
    by Harshraj Jhala on July 26, 2022 at 9:00 am

    This week on the Wing It Podcast the team is joined by Alison Hammill of Orion Travel Insurance to explore their journey implementing marketing automation. We dive into topics such as how insurance companies can leverage marketing automation to streamline their marketing communications. Thanks for checking out the Wing It Podcast! Tune in for each episode to The post Orion’s Marketing Automation Journey – Wing It Podcast Episode 75 feat. Alison Hammill of Orion Travel Insurance appeared first on Goose Digital.

The Global Associates Delivering Sales & Marketing Solutions, Globally…

Copywriter Toronto – B2B Technology and Software Copywriter Copywriter Toronto – B2B Technology and Software Copywriter

  • The 9 Biggest White Paper Mistakes to Avoid at All Costs
    by Rachel on January 11, 2022 at 11:47 pm

    The 9 Biggest White Paper Mistakes to Avoid at All Costs B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here are some tips that will help you create white papers that engage leads and convert them into customers… White

  • 41 Fantastic Places to Promote Your B2B White Papers 
    by Rachel on December 21, 2021 at 12:00 pm

    41 Fantastic Places to Promote Your B2B White Paper It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads …  White papers and guides are among the most time-intensive content marketing

  • How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers
    by Rachel on December 8, 2021 at 12:00 pm

    How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers White papers are a vital marketing tool, as 71% of B2B technology buyers read them when they research new products and services.[1]  Simply NUC, a leading provider of mini computers, wanted to create their first white paper to engage both existing customers

  • The 2 Types of White Papers That Drive B2B Technology Sales
    by Rachel on November 30, 2021 at 1:00 pm

    The 2 Types of White Papers That Drive B2B Technology Sales White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers have read at least one white paper within the past 12 months.[1] And B2B marketers stated that white papers drive more leads and revenue than

  • How Case Studies Help Loopio Engage B2B Customers and Win Business
    by Rachel on August 17, 2021 at 12:00 pm

    How Case Studies Help Loopio Engage B2B Customers and Win Business Customer stories are the most powerful proof point for persuading buyers to make a change, especially when that change involves adopting new software at work. “It can be scary for B2B buyers to try something new,” said Jillian Wood, Director of Marketing Communications at

Marketing Intelligence Blog – Packed Data Services Welcome to Packed Data Services Marketing Intelligence Blog

  • Ways to Filter Your Buyer Intent Data with Packed Data
    by Daniel George on July 29, 2021 at 1:11 pm

    No one ever has said, I wish I had more low-quality leads. Focusing on the leads which are of low-quality can be catastrophic to account-based marketing, resulting into business cost, and time waste of sales representatives. It is important to generate business to business leads from buyer intent data. But not all the buyer intent The post Ways to Filter Your Buyer Intent Data with Packed Data appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Lead Generation Essentials for your Website
    by Daniel George on July 29, 2021 at 12:48 pm

    Before finalizing vendor lists, organizations are conducting more and more online research. This is a place where the website of the organization play an important role. If during an online research if the company does not find you or your website, you will lose the opportunity to do the business. The considerably basic idea of The post Lead Generation Essentials for your Website appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Trigger B2B Emails by Utilizing Behavioral Data
    by Daniel George on July 29, 2021 at 12:34 pm

    To motivate the purchasing decision of customers various email marketing strategies can help in building engagement as well as gain trust to offer essential information regarding your services and products. However, by sending a single email message to the user will not work. It is foremost important to understand how your prospects interact on your The post Trigger B2B Emails by Utilizing Behavioral Data appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Ways to Increase Your Conversion Rate & Drive Sales
    by Daniel George on July 29, 2021 at 12:03 pm

    The conversion rate of an average website is just over two percent. This means that only two out of hundred people will act on your brand or products who visit your website. Now think how much efforts and money you need to spend to get those hundred prospects to your website. There are ways to The post Ways to Increase Your Conversion Rate & Drive Sales appeared first on Marketing Intelligence Blog – Packed Data Services.

  • Basic B2B Sales Fundamentals
    by Daniel George on July 29, 2021 at 11:29 am

    With the more tools coming in with more data to connect with the prospects, B2B sales has gotten easier than few years back. But the problem with the sales teams is that they get used to fancy tools and reports which make them forget about the fundamentals of B2B sales. Despite with all the new The post Basic B2B Sales Fundamentals appeared first on Marketing Intelligence Blog – Packed Data Services.

Converse Digital | Digital Sales & Marketing Strategy Agency | Virtual Selling | Sales Training A Digital Sales & Marketing Strategy Offering Social Selling, Virtual Selling Sales Training

  • Make Social Media Great Again: Stop Trying To Be Tik Tok
    by Quinn Dantagnan on August 3, 2022 at 11:00 am

    Remember when you could pull out your IPhone, get on Facebook or Instagram, and see what your friends and family have been up to? Those were the days. Unfortunately, it seems those days are officially behind us, with Facebook releasing its plan to launch a redesign very similar to Tik Tok and Instagram already having done The post Make Social Media Great Again: Stop Trying To Be Tik Tok appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Virtual Selling | Sales Training.

  • How To Sell Anything, Even If You HATE Selling
    by Tom Martin on July 20, 2022 at 5:09 pm

    A few months ago, we published, How To Sell Your Agency’s Services Even When You Hate Selling, where I shared a 5-Step process to enable any advertising, public relations or digital agency owner or business development director to immediately sell more effectively AND actually enjoy it.  Over the last few months I have had a ton The post How To Sell Anything, Even If You HATE Selling appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Virtual Selling | Sales Training.

  • 11 Battle Tested Sales Prospecting Tips for Solopreneurs
    by Tom Martin on July 6, 2022 at 11:00 am

    Let’s face it. When you’re a solopreneur, every minute you spend chasing a new client, customer, or sale that doesn’t convert is wasted. You’ll never get that minute back, you can’t use it to chase down another sales prospect that will convert and you can’t sell that time to any existing customers or clients.  I’ve spent The post 11 Battle Tested Sales Prospecting Tips for Solopreneurs appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Virtual Selling | Sales Training.

  • All Advertising & Marketing Today Is Direct Response Advertising & Marketing
    by Tom Martin on June 22, 2022 at 11:00 am

    Many moons ago, a friend of mine was watching the Super Bowl and along with millions of other folks around the world saw a Samsung commercial for a ground-breaking new phone. And like we all do (well all of us with smartphones) he immediately Googled the name of this new phone. Alas, he was greeted The post All Advertising & Marketing Today Is Direct Response Advertising & Marketing appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Virtual Selling | Sales Training.

  • What is a Salesperson’s Role in a B2B DIY Buying World?
    by Tom Martin on June 8, 2022 at 11:00 am

    The Problem: Research shows that worldwide B2B buyers are increasingly moving towards DIY buying processes that eliminate the salesperson entirely. In a Gartner Research pre-pandemic survey of 750 B2B customer stakeholders involved in complex “solutions” purchases within their organization, customers reported spending only 17% of their total buying time interacting directly with supplier sales teams. The post What is a Salesperson’s Role in a B2B DIY Buying World? appeared first on Converse Digital | Digital Sales & Marketing Strategy Agency | Virtual Selling | Sales Training.

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B2B Digital Marketers Level Up Your Digital Marketing Effectively

  • Press Release SEO: Best Practices and Tips for Writing & Distribution PR for Link Building
    by Eduard Dziak on August 10, 2022 at 1:17 pm

    Learn how Press Release SEO can be used for link building. Get the best practices and tips for writing and distributing press releases for SEO. Press Release SEO can be one of the best sources of high-tier backlinks that can skyrocket your rankings onto the first page of Google even for the

  • 7 Best Copy AI Alternatives (Free & Paid)
    by Eduard Dziak on August 3, 2022 at 11:36 am

    If you’re looking for a way to improve your content creation capabilities, you’ve likely heard about copy ai. Copy ai is a tool that can automatically generate text based on the style of other pieces of content. Its ability to do this makes it valuable in many different contexts, from generating headlines and pulling

  • Best 12 B2B Marketing Blogs in 2022
    by Eduard Dziak on July 20, 2022 at 12:43 am

    Do you want to learn everything you need to know about B2B marketing in order to create high-performing campaigns, generate a ton of marketing qualified leads that convert into sales to qualify leads, become the marketing superstar in your company, and expert in B2B marketing? If yes, then I am going to

  • How to Conduct B2B SEO Audit with SEO Checklists
    by Eduard Dziak on July 15, 2022 at 1:15 pm

    In this article, I am going to share with you how you can do a B2B SEO Audit for any website using the right SEO checklists to ensure you don’t miss anything! This B2B SEO Audit is divided into 6 sections that represent important types of SEO that are the foundation of

  • Best B2B SEO Tools in 2022 for B2B Marketers for Keyword Research & Link Building
    by Eduard Dziak on July 15, 2022 at 2:17 am

    In this article, I am going to share with you my most favorite and best B2B SEO Tools that help me to drive more organic traffic, do on-page and off-page SEO, increase ranking with easy-to-understand instructions, and do competitor analysis. All these tools come with a user-friendly interface and instructions so even though you

Priority Metrics Group B2B Market Research and Business Consulting

Adience – A Specialist B2B Market Research Consultancy in New York City A B2B marketing research consultancy that is built for clients

  • How emotions affect B2B buying behavior
    by Chris Wells on July 18, 2022 at 6:05 pm

    There are many ways emotions can affect how your customers make purchases. This guide explains why emotions affect B2B buying behavior and outlines best practices for researching the impact on your sales. The post How emotions affect B2B buying behavior appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • How to do market assessment research in B2B
    by Chris Wells on June 25, 2022 at 8:12 pm

    Why it’s important to run market assessment research in B2B. Evaluate opportunities and enter new markets with confidence, armed with robust insights about their size, structure, and much more. The post How to do market assessment research in B2B appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • A guide to trade-off analysis techniques in B2B research
    by Chris Wells on June 2, 2022 at 8:52 am

    The Adience guide to using trade-off techniques in B2B research to model the market for new product and service features. The post A guide to trade-off analysis techniques in B2B research appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • How to conduct B2B customer satisfaction research
    by Chris Wells on May 7, 2022 at 11:27 am

    Why it’s crucial to regularly track customer satisfaction in B2B, the different metrics to measure it with, and our best practices for conducting research. The post How to conduct B2B customer satisfaction research appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

  • Adience opens a London office
    by Chris Wells on May 3, 2022 at 11:42 am

    We continue our strong growth by opening a London office and hiring James Keeling as a VP The post Adience opens a London office appeared first on Adience – A Specialist B2B Market Research Consultancy in New York City.

Andigo Making Your Message Heard Since 1996

  • Password Safety and Security Tips and Insights
    by Andrew Schulkind on September 1, 2021 at 5:51 pm

    What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE > The post Password Safety and Security Tips and Insights appeared first on Andigo.

  • Coming Changes for Digital Marketing From an SEO and PPC Expert
    by Andrew Schulkind on March 19, 2021 at 12:00 pm

    We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE > The post Coming Changes for Digital Marketing From an SEO and PPC Expert appeared first on Andigo.

  • Marketers Ruin Everything
    by Andrew Schulkind on January 29, 2021 at 1:00 pm

    Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE > The post Marketers Ruin Everything appeared first on Andigo.

  • Is Podcasting Right for Your Content Marketing?
    by Andrew Schulkind on January 8, 2021 at 2:38 pm

    If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew…MORE > The post Is Podcasting Right for Your Content Marketing? appeared first on Andigo.

  • Website Privacy Policies and Practices – An Insurance Perspective
    by Andrew Schulkind on October 30, 2020 at 12:00 pm

    Following up on our recent chat with Amy Goldsmith, today we sit down with Sean O’Rourke to discuss cyber resiliency for small- and mid-sized businesses. Sean O’Rourke is a cyber liability consultant for Combs & Company, an insurance brokerage and consultancy headquartered in New York City. Sean works with small- and mid-sized businesses to mitigate…MORE > The post Website Privacy Policies and Practices – An Insurance Perspective appeared first on Andigo.

Waypoint Group Customer success is a journey. Increased revenue is the destination.

  • Having trouble with JSPs nee QBRs? Try this meeting framework instead
    by Steve Bernstein on August 8, 2022 at 7:18 pm

    Would you like to meet with your key stakeholders in the account on a regular cadence to align on perceptions, future, and priorities? These business reviews are variously called JSPs, QBRs,…MORE > The post Having trouble with JSPs nee QBRs? Try this meeting framework instead first appeared on Waypoint Group.

  • Part 4 in the Series: Visualize Your Advocacy Rate
    by Steve Bernstein on June 30, 2022 at 3:52 pm

    Marketing Must Catch Up With the New Realities: Leverage Marketing’s Win/Loss Framework to Accelerate Your Career Part 4 in the Series: Visualize Your Advocacy Rate The Right Metric Can Power…MORE > The post Part 4 in the Series: Visualize Your Advocacy Rate first appeared on Waypoint Group.

  • Part 3 in the Series: Expansion Selling Starts with Listening
    by Steve Bernstein on June 3, 2022 at 5:33 pm

    Marketing Must Catch Up With the New Realities: Leverage Marketing’s Win/Loss Framework to Accelerate Your Career Part 3 in the Series: Expansion Selling Starts with Listening The first and second…MORE > The post Part 3 in the Series: Expansion Selling Starts with Listening first appeared on Waypoint Group.

  • Part 2 in the Series: Optimize Your Resources For Maximizing Lifetime Value
    by Steve Bernstein on May 24, 2022 at 7:59 pm

    Catch Up With the New Realities: Leverage Marketing’s Win/Loss Framework to Accelerate Your Career Part 2 in the Series: Optimize Your Resources For Maximizing Lifetime Value Our first in this…MORE > The post Part 2 in the Series: Optimize Your Resources For Maximizing Lifetime Value first appeared on Waypoint Group.

  • NRR Must Be A Marketing Imperative: Part 1 in the Series
    by Steve Bernstein on May 10, 2022 at 6:08 pm

    Marketing Must Catch Up With the New Realities: Leverage Marketing’s Win/Loss Framework to Accelerate Your Career Part 1 in the Series: NRR Must Be A Marketing Imperative You are a…MORE > The post NRR Must Be A Marketing Imperative: Part 1 in the Series first appeared on Waypoint Group.

VantagePoint A B2B marketing agency with a new perspective

  • Measuring B2B marketing ROI
    by Emily Runyon on June 16, 2022 at 7:14 pm

    How much your B2B company should be spending on marketing — and why Table of Contents I. Intro II. Our VantagePoint on B2B marketing III. What can B2B marketing mean for you? IV. Research – “marketing in the era of responsibility” recap V. Research – other helpful stats VI. Tips and tricks for measuring B2B The post Measuring B2B marketing ROI appeared first on VantagePoint.

  • VantagePoint Promotes Autumn Nicholson to Public Relations Manager
    by VantagePoint Marketing on June 2, 2022 at 2:54 pm

    VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently promoted Autumn Nicholson to public relations manager. The post VantagePoint Promotes Autumn Nicholson to Public Relations Manager appeared first on VantagePoint.

  • VantagePoint Marketing Hires Emily Runyon as Account Manager
    by VantagePoint Marketing on May 4, 2022 at 6:30 pm

    VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently hired Emily Runyon as account manager. The post VantagePoint Marketing Hires Emily Runyon as Account Manager appeared first on VantagePoint.

  • 4 basic B2B website metrics you should be monitoring and why
    by VantagePoint Marketing on April 26, 2022 at 12:15 pm

    Looking at website metrics can get overwhelming quickly, and buzz words begin flying. Let’s dive into some simple metrics that B2B companies should monitor. The post 4 basic B2B website metrics you should be monitoring and why appeared first on VantagePoint.

  • VantagePoint Marketing Hires Three in Client Services
    by VantagePoint Marketing on March 30, 2022 at 2:17 pm

    VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently hired three new members to their client services department: Brianna McClain as content specialist, Rebecca Garcia as account executive and Shelley Windsor as account manager. The post VantagePoint Marketing Hires Three in Client Services appeared first on VantagePoint.

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