Rewards and incentives are a great way to boost your market research insights and response rates. But should you use instant rewards, sweepstakes, or points-to-rewards?

Use our cheat sheet to determine which type of rewards program is best to achieve your goals, whatever they may be — increasing survey responses, encouraging focus group participation, or keeping panel and community members engaged.

It compares instant rewards, sweepstakes, and points by exploring: What results they can bring How they fit into your budget The unique advantages of each Any challenges they create Their best use cases