Organizations’ top data priorities over the next two years fall into three areas, all supported by wider adoption of cloud platforms: improving data management, enhancing data analytics and ML, and expanding the use of all types of enterprise data, including streaming and unstructured data.

• Technology-enabled collaboration is creating a working data culture. The CDOs interviewed for the study ascribe great importance to democratizing analytics and ML capabilities. Pushing these to the edge with advanced data technologies will help end-users to make more informed business decisions — the hallmarks of a strong data culture. This is only possible with a modern data architecture. One CDO sums it up by saying that successful data management is achieved when the right users have access to the right data to quickly generate insights that drive business value.